Researching ethnicity and consumption
Year of publication: |
2006
|
---|---|
Authors: | Peñaloza, Lisa |
Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 547-559
|
Subject: | Gesellschaft | Society | Interkulturelle Beziehungen | Cross-cultural relations | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour |
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