Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Year of publication: |
2010
|
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Authors: | Osmonbekov, Talai |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 3, p. 217-223
|
Subject: | Electronic Commerce | E-commerce | Software | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Elektronischer Datenaustausch | Electronic data interchange |
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