Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Year of publication: |
2010
|
---|---|
Authors: | Osmonbekov, Talai |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 63.2010, 3, p. 217-223
|
Publisher: |
Elsevier |
Keywords: | e-Business tools Adoption Reseller benefits Social enforcement Relationship-technology fit Mediation Manufacturer-reseller relationships |
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