Reshaping Retail : Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
| Year of publication: |
2013 ; Online-Ausg.
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|---|---|
| Authors: | Niemeier, Stefan |
| Other Persons: | Zocchi, Andrea (contributor) ; Catena, Marco (contributor) |
| Publisher: |
Hoboken : Wiley |
| Subject: | Einzelhandel | Retail trade | Technischer Fortschritt | Technological change | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Innovation |
| Extent: | Online-Ressource (1 online resource (210 p.)) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Cover; Title page; Copyright page; Contents; Foreword; Introduction; Chapter 1: A Brief History of Retailing; The mercantile era; The modern era; The digital era; Chapter 2: Technology: The Crucial Retail Enabler; How retailers add value; Preselection; Demand aggregation; Sales advice; Physical movement of stock; Connecting the chain; Telecommunications; Electronic point-of-sale systems; Electronic data interchange; Knowing what you know; Data storage and retrieval; Digital analysis; A succession of evolutions; Chapter 3: Game-Changing Technologies; Revolution; Computing; Networking; Storage The next era of technology changeMobility; Measurability; Agility; What it means for consumers; Chapter 4: Consumer Empowerment; The consumer decision journey; Customer empowerment tools; Mobile purchase and payment; Connections to social media; Retailers' response to consumers' changing behavior; Transparency; Convenience; Social media; Chapter 5: Toward A New Retailing Paradigm; The changing role of the physical store; Instant gratification; Experience products and brands; Convenience; Entertainment and social interaction; Find a solution; Buy it more cheaply; New contenders; Manufacturers Logistics providersMagazines; Consumers; The power of information productivity; Progressive retailers show the way ahead; Chapter 6: The Future of Retail; Stand-alone archetypes; Lowest cost; Convenience-location; Convenience-preselection; Platform operator; Building on the stand-alone models; Experience; Exclusivity; Ecosystem; Chapter 7: A Call to Action; Leapfrogging; The way forward; Shift the mental model; Set a new aspiration for the business; Adapt the organization; Making it happen; The transformation challenge; Transformation principles; Acknowledgments; About the Authors; Index |
| ISBN: | 978-1-118-69888-4 ; 978-1-118-65666-2 |
| Classification: | Beschaffung, Materialwirtschaft ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012600609