Residents' power and trust : a road to brand ambassadorship?
Year of publication: |
2021
|
---|---|
Authors: | Wassler, Philipp ; Wang, Liang ; Hung, Kam |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 19.2021, p. 1-9
|
Subject: | Destination brand ambassador behavior (BAB) | Destination residents | Hong Kong | Psychological empowerment | Trust | Hongkong | Markenführung | Brand management | Vertrauen | Confidence | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing |
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