Resistenz gegenüber Innovationen
Tobias E. Haber
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Haber, Tobias E. |
| Other Persons: | Bauer, Hans H. (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Innovation | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Innovationsmanagement | Produktinnovation | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 210 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2007 |
| ISBN: | 3-8349-0959-9 ; 978-3-8349-0959-6 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003637054