Resisting that triple-chocolate cake : mental budgets and self-control
Parthasarathy Krishnamurthy; Sonja Prokopec
| Year of publication: |
2010
|
|---|---|
| Authors: | Krishnamurthy, Parthasarathy ; Prokopec, Sonja |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 1, p. 68-79
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Ernährungsverhalten | Eating habit | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982918