Resource integration in liminal periods : transitioning to transformative service
Year of publication: |
2015
|
---|---|
Authors: | Cheung, Lilliemay ; McColl-Kennedy, Janet R. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 6/7, p. 485-497
|
Subject: | Transformative service | Resource integration | Institutional logics | Value creation practices | Liminal periods |
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