Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Year of publication: |
September 2016
|
---|---|
Authors: | Beverland, Michael B. ; Micheli, Pietro ; Farrelly, Francis J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 5, p. 628-648
|
Subject: | Produktentwicklung | New product development | Marketing | Betrieblicher Konflikt | Workplace conflict | Interne Kommunikation | Internal communication | Neuseeland | New Zealand | Australien | Australia |
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