Resources and international marketing strategy in export firms
Year of publication: |
2011
|
---|---|
Authors: | Ruzo, Emilio ; Losada, Fernando ; Navarro, Antonio ; Díez, José A. |
Published in: |
Management Research Review. - Emerald Group Publishing Limited, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 34.2011, 5, p. 496-518
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Spain | Exports | International marketing | Marketing mix | Resource management |
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