Responding to causal uncertainty in the Twitterverse : when abstract language and social prominence increase message engagement
Year of publication: |
2019
|
---|---|
Authors: | Namkoong, Jae-Eun ; Ro, Joon H. ; Henderson, Marlone D. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 45.2019, p. 81-98
|
Subject: | Causal uncertainty | Social media | Construal level | Language | Social Web | Social web | Sprache | Kausalanalyse | Causality analysis | Risiko | Risk |
-
Minton, Elizabeth A., (2023)
-
Social Media in der Medienarbeit : Online-PR im Zeitalter von Google, Facebook und Co
Bernet, Marcel, (2010)
-
Media choice in multilingual virtual teams
Tenzer, Helene, (2016)
- More ...
-
Lee, Hyunjung Crystal, (2022)
-
Leonhardt, James M., (2020)
-
Anticipated effort and morality of segregated versus aggregated volunteering
Henderson, Marlone D., (2021)
- More ...