Responding to change and customer value improvement : pragmatic advice to banks
Year of publication: |
2019
|
---|---|
Authors: | Nyagadza, Brighton |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 19.2019, 3/4, p. 235-252
|
Subject: | Collaboration | External stakeholders | Marketing function | Financial growth | Stakeholder | Kundenwert | Customer value | Bank |
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