Response to Competitive Entry: A Rationale for Delayed Defensive Reaction - If the incumbent firm reacts aggressively to entry, consumers may wonder if the entrant's product quality is good
| Year of publication: |
1998
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| Authors: | Kalra, Ajay ; Rajiv, Surendra ; Srinivasan, Kannan |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 17.1998, 4, p. 380-405
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