Response Modeling with Nonrandom Marketing-Mix Variables
Year of publication: |
2004
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Authors: | Manchanda, Puneet ; Rossi, Peter E. ; Chintagunta, Pradeep K. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 4, p. 467-478
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