Response to personalized marketing communication : an empirical investigation comparing users and non users of surrogate shoppers
Year of publication: |
2022
|
---|---|
Authors: | Arora, Sonia ; Bawa, Anupam |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 21.2022, 2, p. 246-269
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Subject: | Non users of surrogate shoppers | personalized marketing communication | stimulus organism response theory | surrogate shoppers | users of surrogate shoppers | Konsumentenverhalten | Consumer behaviour |
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