Responses to customized products : the consumers’ behavioral intentions
Pingjun Jiang; Siva K. Balasubramanian; Zarrel V. Lambert
| Year of publication: |
2015
|
|---|---|
| Authors: | Jiang, Pingjun ; Balasubramanian, Siva Kumar ; Lambert, Zarrel V. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 4, p. 314-326
|
| Subject: | E-retailing | Price sensitivity | Endowment addition | Expected likelihood of product return | Online mass customization | Product information framing | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Online-Handel | Online retailing | Produktinformation | Product information | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406425