Responses to women's role portrayals in advertisements : a segmentation approach
Thomas W. Leigh ; Tamatha L. Reichenbach ; Arno J. Rethans
| Year of publication: |
1984
|
|---|---|
| Authors: | Leigh, Thomas W. ; Reichenbach, Tamatha L. ; Rethans, Arno J. |
| Publisher: |
(University Park, Pa.) : (Dep. of Marketing, Pa. State Univ.) |
| Extent: | 20 S. |
|---|---|
| Series: | Working series in marketing research. - University Park, Pa.. - Vol. 150 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004091465