Responses toward corporate crisis and corporate advertising
Year of publication: |
2014
|
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Authors: | Kim, Sojung ; Atkinson, Lucy Jane |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 5, p. 647-665
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Subject: | corporate crisis | corporate advertising | crisis communication | reactance theory | individual differences | consumer behavior | Werbung | Advertising | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
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