Responsible Consumption : Space for New Business Opportunities and Cases of Russian Companies
The report 'Responsible Consumption: Space for New Business Opportunities and Cases of Russian Companies' continues a series of analytical publications on sustainable business agenda, released by the Moscow School of Management SKOLKOVO. The report focuses on the phenomenon of responsible consumption and the emergence of a new type of consumers that make their buying decisions in a more conscious, environmentally and socially responsible manner. Increasing number of responsible consumers has a significant impact on markets and companies through fast-growing market niches, additional differentiation criteria and changing competitive environment.There are three perspectives of responsible consumption covered in the report: international – with a special focus on trend dynamics and best practices; market-based – with examples of markets and corresponding niches; Russian – focusing on specifics of responsible consumption in the Russian market. The report presents illustrative cases of 20 pioneering small and medium-sized Russian companies serving responsible consumers in their respective sectors
Year of publication: |
2019
|
---|---|
Authors: | Zaitseva, Natalia |
Other Persons: | Belostotskaya, Anastasia (contributor) ; Churikova, Alina (contributor) ; Fetisova, Yulia (contributor) ; Novak, Kamila (contributor) ; Gareeva, Angie (contributor) ; Polonsky, Yulia (contributor) ; Postnova, Agatha (contributor) ; Sedinkina, Olga (contributor) ; Bedirkhanova, Svetlana (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Saved in:
freely available
Extent: | 1 Online-Ressource (93 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 9, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3450503 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012863221
Saved in favorites
Similar items by person
-
Zaitseva, Natalia, (2018)
-
Emerging Markets Decoded : The Four Domains of Development for Growth
Korovkin, Vladimir, (2018)
-
Sustainable Russia : A Guide for Multinational Corporations
Kalinin, Alexey, (2018)
- More ...