Ressourcenbasierte Erschließung neuer Märkte : dargestellt am Beispiel der Textilindustrie
Markus Dömer
| Year of publication: |
2002
|
|---|---|
| Authors: | Dömer, Markus |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Markteintritt | Market entry | Marketingmanagement | Marketing management | Textilindustrie | Textile industry | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view | Theorie | Theory | Deutschland | Germany | Markterschließung | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | XIX, 250 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 43 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2002 |
| Notes: | brosch. : ca. EUR 40.40 (freier Pr.) |
| ISBN: | 3-631-50204-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001693764