Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Year of publication: |
2019
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Authors: | Xu, Xianying ; Huang, Yinghua |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 231-241
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Subject: | Message sidedness | Information load | Image cues | Expectation | Need for cognition | Online-to-offline (O2O) food delivery | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Experiment | Gastronomie | Restaurant industry | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects |
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