Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method
Year of publication: |
2009
|
---|---|
Authors: | Gurău, Călin |
Published in: |
Handbook of research on enterprise systems. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-859-8. - 2009, p. 262-273
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Programmiersprache | Programming language |
-
Griva, Anastasia, (2022)
-
Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas, (1998)
-
International journal of electronic customer relationship management : IJECRM
(2007)
- More ...
-
Overcoming the Liability of Foreignness : A Typology and Model of Immigrant Entrepreneurs
Gurău, Călin, (2020)
-
The challenge of cyber-marketing planning and implementation
Ranchhod, Ashok, (2004)
-
Implementing Big Data Analytics in Small Firms : A Situated Human Practice Approach
Gurău, Călin, (2019)
- More ...