Results may vary : overcoming variability in consumer response to advertising music
Lincoln G. Craton and Geoffrey P. Lantos, Richard C. Leventhal
| Year of publication: |
January 2017
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|---|---|
| Authors: | Craton, Lincoln G. ; Lantos, Geoffrey P. ; Leventhal, Richard C. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 1, p. 19-39
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| Subject: | Werbemusik | Advertising music | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637196