Retail and social media marketing : innovation in the relationship between retailers and consumers
Year of publication: |
2014
|
---|---|
Authors: | Negri, Francesca |
Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 426-448
|
Subject: | Handelsmarketing | Retail marketing | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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