Retail attributes' differential effects on utilitarian versus hedonic shopping value
Year of publication: |
2011
|
---|---|
Authors: | Olsen, Svein O. ; Skallerud, Kåre |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 7, p. 532-539
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Norwegen | Norway |
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