Retail attributes' differential effects on utilitarian versus hedonic shopping value
Year of publication: |
2011
|
---|---|
Authors: | Ottar Olsen, Svein ; Skallerud, Kåre |
Other Persons: | Uncles, Mark (ed.) |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 7, p. 532-539
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Shopping value | Store attributes | Belief importance | Differential effects | Grocery shopping | Shopping | Retailing | Consumer behaviour |
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