Retail Banking : [Zukunftsorientierte Strategien im Privatkundengeschäft]
Dieter Bartmann; Marco Nirschl; Anja Peters
| Year of publication: |
2011 ; 2., Aufl.
|
|---|---|
| Authors: | Bartmann, Dieter ; Nirschl, Marco ; Peters, Anja |
| Publisher: |
Frankfurt am Main : Frankfurt School Verl. |
| Subject: | Privatkundengeschäft | Personal banking | Bankmarketing | Bank marketing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Zukunftsplanung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 318 S. graph. Darst. 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-940913-38-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009309842