Retail brand orientation, positional advantage and organisational performance
Year of publication: |
2013
|
---|---|
Authors: | Bridson, Kerrie ; Evans, Jody ; Mavondo, Felix ; Minkiewicz, Joanna |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 3, p. 245-264
|
Subject: | Markenführung | Brand management | Einzelhandel | Retail trade | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Australien | Australia | USA | United States | Großbritannien | United Kingdom |
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