RETAIL BUYERS' EXPECTATIONS CONCERNING THE GROWTH OF VALUE-ADDED PRODUCE AND PERCEPTIONS OF THE IMPORTANCE OF PROMOTIONAL VEHICLES USED TO SELL VALUE-ADDED PRODUCE
The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product.
Year of publication: |
1999
|
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Authors: | Wolf, Marianne McGarry |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 30.1999, 1
|
Publisher: |
Food Distribution Research Society - FDRS |
Keywords: | Consumer/Household Economics |
Saved in:
freely available
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