Retail distribution strategy with outlet stores
Year of publication: |
2022
|
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Authors: | Bai, Jiaru ; Gurnani, Haresh ; Yin, Shuya |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 1, p. 281-303
|
Subject: | cannibalization | location differentiation | outlet stores | product fit uncertainty | travel sensitivity | Einzelhandel | Retail trade | Betriebliche Standortwahl | Firm location choice | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Theorie | Theory | Einzelhandelsstandort | Retail location |
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