Retail forecasting : research and practice
Year of publication: |
2022
|
---|---|
Authors: | Fildes, Robert ; Ma, Shaohui ; Kolassa, Stephan |
Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 38.2022, 4, p. 1283-1318
|
Subject: | Comparative accuracy | Forecasting practice | Marketing analytics | New products | Product hierarchies | Retail forecasting | Social media data | Prognoseverfahren | Forecasting model | Einzelhandel | Retail trade | Social Web | Social web |
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