Retail Image As Seen Through Consumers' Eyes: studying international retail image through consumer photographs of stores
Year of publication: |
2007-12
|
---|---|
Authors: | Burt, Steven Leslie ; Johansson, U. ; Thelander, Ă…. |
Publisher: |
Taylor & Francis |
Subject: | retail image | IKEA | photo-elicitation | cross-culture | Ikea (Firm) History | consumer behaviour | affluent consumers | marketing management | Stores | Retail Design and construction |
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