Retail internationalization in emerging countries : the positioning of global retail brands in China
Karin Pennemann
| Year of publication: |
2013
|
|---|---|
| Authors: | Pennemann, Karin |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Einzelhandel | Retail trade | Internationales Marketing | International marketing | Markenführung | Brand management | Kulturelle Identität | Cultural identity | Schwellenländer | Emerging economies | China | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIX, 179 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Trier, Univ., Diss., 2013 |
| ISBN: | 3-8349-4491-2 ; 978-3-8349-4491-7 ; 978-3-8349-4492-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758119