Retail managers' preparedness to capture customers' emotions : a new synergistic framework to exploit unstructured data with new analytics
Eleonora Pantano, Charles Dennis and Eleftherios Alamanos
| Year of publication: |
2022
|
|---|---|
| Authors: | Pantano, Eleonora ; Dennis, Charles ; Alamanos, Eleftherios |
| Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2022, 3, p. 1179-1199
|
| Subject: | Beziehungsmarketing | Relationship marketing | Emotion | Künstliche Intelligenz | Artificial intelligence | Data Analytics | Data analytics | Führungskräfte | Managers | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013331115