Retail marketing management
David Gilbert
| Year of publication: |
2002 ; 2nd ed
|
|---|---|
| Authors: | Gilbert, David |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marketing | Einzelhandelsbetrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 457 S graph. Darst 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index Previous ed.: 1999 |
| ISBN: | 0-273-65511-6 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001624691