Retail merchandising and sales promotions
Year of publication: |
2009
|
---|---|
Authors: | Juan Vigaray, María D. de ; Gültekin, Beyza |
Published in: |
The global business handbook : the eight dimensions of international management. - Farnham [u.a.] : Gower, ISBN 978-0-566-08747-9. - 2009, p. 289-306
|
Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
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