Retail network performance evaluation : a DEA approach considering retailers' geomarketing
Year of publication: |
2008
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Authors: | Vyt, Dany |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 18.2008, 2, p. 235-253
|
Subject: | Handelsmarketing | Retail marketing | Geoinformationssystem | Geographic information system | Einzelhandelsstandort | Retail location | Data-Envelopment-Analyse | Data envelopment analysis | Performance-Messung | Performance measurement |
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