Retail pricing decisions and product category competitive structure
Óscar González-Benito; María Pilar Martínez-Ruiz; Alejandro Mollá-Descals
| Year of publication: |
2010
|
|---|---|
| Authors: | González-Benito, Óscar ; Martínez-Ruiz, María Pilar ; Mollá Descals, Alejandro |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 49.2010, 1, p. 110-119
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | USA | United States | Category Management | Category management | Einzelhandelspreis | Retail price | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953524