Retail restructuring and consumer choice 1. Long-term local changes in consumer behaviour: Portsmouth, 1980 – 2002
Over the last two decades fundamental changes have taken place in the global supply and local structure of provision of British food retailing. Consumer lifestyles have also changed markedly. Despite some important studies of local interactions between new retail developments and consumers, we argue in this paper that there is a critical need to gauge the <?tf=“t906”>cumulative <?tf=“t905”>effects of these changes on consumer behaviour over longer periods. In this, the first of two papers, we present the main findings of a study of the effects of <?tf=“t906”>long-term <?tf=“t905”>retail change on consumers at the local level. We provide in this paper an overview of the changing geography of retail provision and patterns of consumption at the local level. We contextualise the Portsmouth study area as a locality that typifies national changes in retail provision and consumer lifestyles; outline the main findings of two large-scale surveys of food shopping behaviour carried out in 1980 and 2002; and reveal the impacts of retail restructuring on consumer behaviour. We focus in particular on choice <?tf=“t906”>between <?tf=“t905”>stores at the local level and end by problematising our understanding of how consumers experience choice, emphasising the need for qualitative research. This issue is then dealt with in our complementary second paper, which explores choice <?tf=“t906”>within <?tf=“t905”>stores and how this relates to the broader spatial context.
Year of publication: |
2006
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Authors: | Clarke, Ian ; Hallsworth, Alan ; Jackson, Peter ; Kervenoael, Ronan de ; Aguila, Rossana Perez del ; Kirkup, Malcolm |
Published in: |
Environment and Planning A. - Pion Ltd, London, ISSN 1472-3409. - Vol. 38.2006, 1, p. 25-46
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Publisher: |
Pion Ltd, London |
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