RETAIL STORE IMAGE: A STUDY OF THE CYPRUS CLOTHING INDUSTRY

The purpose of this study is to identify (sector-specific) store image attributes and evaluate the strength and importance of the influence of each attribute on consumer purchasing decisions. It examines the impact of various socioeconomic or demographic variables on consumers’ evaluation of various store image attributes. 261 Cypriot consumers served as the convenient sample. Using ANOVA and F-test analysis, the t-values for the attributes were not significant at either the .05 or the .01 levels. The correlation between the demographic variables and the various store image attributes were highly significant. This holds much importance for retailers in today’s volatile marketplace and relates to the need for retailers to take into account the impact of retail store image and its relationship with store loyalty.