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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian, (2015)
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian, (2015)
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha, (2017)
Retail Trade Advertising in the ‘Leicester Journal’ and the ‘Leicester Chronicle’ 1855‐71
Tudor, Beverley Ann, (1986)