Retailer-non-profit organization (NPO) partnerships : building trust with socially conscious consumers
Janice Rudkowski
| Year of publication: |
2014
|
|---|---|
| Authors: | Rudkowski, Janice |
| Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 318-335
|
| Subject: | Unternehmenskooperation | Inter-firm cooperation | Einzelhandel | Retail trade | Nonprofit-Organisation | Nonprofit organization | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gesellschaftliches Bewusstsein | Social consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379292