Retailer shelf-space management with trade allowance : a Stackelberg game between retailer and manufacturers
Year of publication: |
2014
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Authors: | Tsao, Yu-chung ; Lu, Jye-chyi ; An, Na ; Khayyal, Faiz A. al- ; Lu, Richard W. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 148.2014, p. 133-144
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Subject: | Optimization | Promotion | Statistical modeling | Einzelhandel | Retail trade | Spieltheorie | Game theory |
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