Retailers and International Markets: Motives for Expansion
Year of publication: |
1990
|
---|---|
Authors: | Alexander, Nicholas |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 7.1990, 4
|
Publisher: |
MCB UP Ltd |
Subject: | International marketing | Motivation | Multinationals | Retailing | Strategy | United Kingdom |
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