Retailers and new product acceptance in India's base of pyramid (BoP) markets : propositions for research
Year of publication: |
2013
|
---|---|
Authors: | Alur, Sivakumar ; Schoormans, Jan P. L. |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 3, p. 189-200
|
Subject: | Einzelhandel | Retail trade | Produktentwicklung | New product development | Niedrigeinkommen | Low income | Indien | India |
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