Retailers' expansion mode choice in foreign markets : antecedents for expansion mode choice in the light of internationalization theories
Year of publication: |
2014
|
---|---|
Authors: | Piot-Coupey, Karine ; Burt, Steve L. ; Cliquet, Gérard |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 976-991
|
Subject: | Foreign operation mode | Retail internationalization | Internationalization theories | PLS-SEM | Fashion retailing | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Textilhandel | Textile distribution | Mode | Fashion |
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