Retailing evolution research: Introduction to the special section on retailing research
Five articles were selected from studies presented at the Ninth Society for Marketing Advances Retailing Research Symposium. The following article introduces their themes and main findings, along with the process of selection.
Year of publication: |
2009
|
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Authors: | Chebat, Jean-Charles ; Ortinau, David J. ; Babin, Barry J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 62.2009, 6, p. 579-580
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Publisher: |
Elsevier |
Subject: | Retailing Research Marketing Business research |
Saved in:
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