Retailing in post-apartheid South Africa : the strategic positioning of Boardmans
Year of publication: |
2011
|
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Authors: | Bruyn, Paul de ; Freathy, Paul |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 7, p. 538-554
|
Subject: | Marktsegmentierung | Market segmentation | Ethnische Diskriminierung | Ethnic discrimination | Facheinzelhandel | Speciality shop | Südafrika | South Africa |
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