Retailing in the 21st Century : Current and Future Trends

edited by Manfred Krafft, Murali K. Mantrala

Retailing stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. The retailing industry is being buffeted by a number of forces simultaneously, like increasing competition within and across retailing formats, and others. This work offers knowledge to guide successful retailing

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Year of publication:	2006
Other Persons:	Krafft, Manfred (contributor) ; Mantrala, Murali K (contributor)
Publisher:	Berlin, Heidelberg : Springer Berlin · Heidelberg
Subject:	Einzelhandel \| Retail trade \| Zukunftsforschung \| Futures studies \| Welt \| World \| Strategisches Management
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XI, 413 p. 79 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references Overview; Retail Success and Key Drivers; Retailing in the Global World: Case Study of Metro; Retail Trends in Europe; Trends in U.S. Retailing; Trends in Retailing in East Asia; Future Store Technologies and Their Impact on Grocery Retailing; The Third Wave of Marketing Intelligence; Applications of Intelligent Technologies in Retail Marketing; New Automated Checkout Systems; Understanding Retail Customers; Future Trends in Multi-channel Retailing; Retail Competition; New Challenges in Retail Human Resource Management; Retail Assortment: More . Better Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future PerspectiveRecent Trends and Emerging Practices in Retailer Pricing; Retail Pricing - Higher Profits Through Improved Pricing Processes; Current Status and Future Evolution of Retail Formats; Electronic Retailing; Supply Chain Management in a Promotional Environment; Sales Promotion; Understanding Customer Loyalty Programs; Integrated Marketing Communications in Retailing
ISBN:	978-3-540-28433-8 ; 978-3-540-28399-7
Other identifiers:	10.1007/3-540-28433-8 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520496