RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE

Since nearly all types of consumer products end up in retail stores, the retail scene affects a wide range of businesses. However, retailers are competing in a marketplace characterized by maturity, overcapacity, intense price competition, and an essential “sameness” among stores. Retailers will need new strategies to be successful.

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Year of publication:	1987
Authors:	Wortzel, Lawrence H.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 7.1987, 4, p. 45-56
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039175 [DOI]
Source:	Other ZBW resources

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